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Dec 14, 2007

Frost Fair


Frost Fair – turning a recreation event into a mission related education ac from Chester Zoo - North of England Zoological Society  
 
Adding education to a fun event 

Frost Fair is an annual ‘off peak’ event delivered by the Visitor Services Division at Chester Zoo. It has the main aim of improving the visitor experience to the Zoo over the winter months and generating income for mission led activities.

The Education Division designed a number of activities for the Frost Fair to add a ‘mission’ relating to the educational activity.

‘Wild Winter’ was a magical experience, targeted at under nines, to inspire them to care for the wildlife they can find close to home.

The Experience:
• Started 27th December 2006 and ran until 2nd February 2007.
• Open to visitors for eight hours every day.
• Free of charge.
• Experienced by over 1,540 visitors.


The ‘Feed the Birds’ activity was a hands-on, make your own bird feeder that visitors could drop in and do.

The Experience:
• Started 1st December 2006 and ran until 2nd February 2007.
• Open to visitors for eight hours every day.
• Free of charge.
• 5,413 visitors made bird feeders which they took home to feed the birds in their gardens!


Elephants of the Asian Forest – Trails ‘I-spy’ and ‘You eat what?’ activity trails were designed in house to celebrate the biodiversity of plants and animals found in the exhibit and their relationship with one another in the Asian Forest.

The Experience:
• Started 1st December 2006 and ran until 2nd February 2007.
• Open to visitors for 4 hours every day.
• Free of charge.
• Over 4000 activity sheets were completed.
• ANOVA tests show a significant increase in dwell times for those who took part in the trail.


All of our aims were met through these activities. 

 
Developed by:  Chester Zoo - North of England Zoological Society



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